Artificial Intelligence allows us to explore data and raise awareness on the ‘known unknowns’ (things that we know we don’t know) and ‘unknown unknowns’ (things that we don’t know we don’t know).
Through strategic processes, companies can gain competitive advantage by identifying those things that they are unaware of (the unknown unknowns). This is where Artificial Intelligence shows its true benefits. By gaining awareness through analysis of the entire HR universe.
Human Resource Departments carry a massive responsibility to manage and develop Talent while ensuring that the Business complies with legislation and regulation. Therefore, it is an admin intensive function, requiring a lot of repetitive interactions with Talent.
The great news is that there is an innovation revolution underway with regards to the Technology available to HR Professionals today. Daily, new Technological advancements are made in the HR space – both from an advancement and disruption point of view.
Many Business Executives ask me why Employer Branding is important, as opposed to just focusing on their Consumer/Client Brand. This is a very valid question: Why should businesses spend resources on Employer Branding?
The reality of today’s Talent environment is that Top Talent are attracted by Top Brands. In an environment where companies compete for scarce and critical skills, talent acquisition is no longer just about posting a job advert – everyone is doing that now. It is not even about finding candidates and calling them – everyone is doing that too. Today, if you want to stay competitive by employing Top Talent, your Employer Brand simply must stand out from the rest and needs to be backed up by a market leading Recruitment Marketing Strategy and Recruitment Process Strategy.
As South Africa’s Thought Leader on various HR Topics, Elmen is booked regularly to appear at EXPO’s, Seminars, Webinars and Training Events. Should you require Elmen to speak at your next event, please click on the Book Now button below.
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